Plus, I go in search of Grimace at legacy McDonald's restaurants.
Great analysis, particularly the generational parts.
Thank you, Ted! I'd been thinking about that for a while, and this campaign, where Grimace is all but absent yet at the heart of it, brought the idea home.
Great analysis, particularly the generational parts.
Thank you, Ted! I'd been thinking about that for a while, and this campaign, where Grimace is all but absent yet at the heart of it, brought the idea home.